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Posts by Tom Cross

Tom Cross

Tom is a Content Marketing Executive, producing content and case studies to simplify the Google Shopping experience, and help our clients discover if Google Shopping is the right channel for them. With an MA in English Literature, Tom has a passion for writing and sharing information with the masses.

How to effectively promote an online store

How to effectively promote an online store

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Benefits of Google Shopping for brands moving toward D2C

Benefits of Google Shopping for brands moving toward D2C

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What is Google Marketing Platform (or Google Analytics 360)?

What is Google Marketing Platform (or Google Analytics 360)?

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How to use customer retention data to improve customer acquisition

How to use customer retention data to improve customer acquisition

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5 Google Shopping myths to leave behind in 2021

5 Google Shopping myths to leave behind in 2021

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Google add more ways for your deals to show up for shoppers

Google add more ways for your deals to show up for shoppers

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Targeting search terms in Google Shopping campaigns

Targeting search terms in Google Shopping campaigns

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Google provide advertisers with more data in a rollback of past restrictions

Google provide advertisers with more data in a rollback of past restrictions

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Competing with wholesale distributors on Google Shopping

Competing with wholesale distributors on Google Shopping

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