Google Shopping management for visibility and profitability

Google Shopping is Google’s shopping channel that lets ecommerce retailers display product listings directly in search results. Shopping ads display an image of the product, title, price, store name, and can also feature ratings.

When a user searches for a product on Google, relevant Shopping results can appear in a carousel at the top of the search results page, getting products in front of interested shoppers. Clicking an ad directs users to the retailer’s website to make a purchase.

Each product enters an auction, similar to other Google Ads, where bid, feed quality, and relevance determine placement. Instead of bidding on keywords, you set a bid for your products (or product groups), and Google then uses your product feed data to match your ads to relevant searches.

Bidnamic bids per SKU in real-time, securing profitable clicks and taking the labour-intensive task off our clients' hands.

Yes! Retailers typically see higher CTR and ROAS results than text ads on Google Shopping due to their visual format.

Shopping ads appear prominently at the top of search results, catching attention and typically driving more qualified traffic. Prices and product details are shown upfront, so users who click are often further along in the buying process.

To set up Google Shopping, you’ll need three things: a Google Merchant Center account, a product feed that meets Google’s requirements, and a linked Google Ads account.

Once connected, you can create a Shopping campaign to start promoting your products.

Optimising your Google Shopping ads involves improving your product data and campaign settings to increase performance and get the most out of the channel.

Some key steps to optimising your Shopping campaigns include:

• Improving product feed data with clear product titles and descriptions that include relevant keywords. A well-optimised feed with accurate categories and attributes helps Google match your ads to the right searches.
• Use eye-catching, high-quality product images to enhance your click-through rate and ensure your ads appear as professional as possible. The product image is the first thing users see, so make sure it’s appealing and accurately represents the product.
• Price your products competitively and set bids that are appropriate for your products based on performance and profit margins. 
• Add negative keywords to your Shopping campaign to filter out irrelevant searches and save ad budget. You can also segment your products into different campaigns or ad groups, letting you set more granular bids and budgets.
• Continuously analyse your Shopping campaign metrics and use this data to make adjustments. If specific products or search queries are performing poorly, take a look at how you can optimise them. Likewise, you can reinvest in top-performing products by raising their bids or budgets.

Google Shopping ads appear when users search for products - you’ll see the Shopping ads at the top of the SERP. Each product competes in an auction based on relevance and bid. 

Winning products are shown with an image, price, merchant name, and link to the product page at the top of search results, helping users with buying decisions.

Users who click on Shopping ads are taken directly to the product page on the advertiser’s website.