Avoid paying Google's 20% commission costs with our free CSS and make full use of your Google Shopping budget today.
As 20% of the cost for every paid click goes to Google in commission fees, your bidding is not as competitive as it could be.
Third-party providers enable you to eliminate that cost, but it's replaced with a monthly fee, also eating into your earnings.
Our CSS will always be free, so you get 100% of your profit.
Cut off the 20% commission to Google or any other fee from other providers and make your budget go further on Google Shopping.
Get periodic updates on your vertical, how you stack up against your competitors, and how to get better results from your campaigns.
Self-service solution with a quick set-up and launch. Plus, leave whenever you want to, no hard feelings.
CSS stands for Comparison Shopping Service, which enables retailers to place Shopping ads on the carousel. CSS websites collect product information and offers from online retailers to advertise on Google Shopping.
European retailers can take advantage of third party CSS websites, and avoid paying the 20% flat fee applied by Google on each click.
All retailers who advertise on Google Shopping technically use a CSS since the carousel provides ads for the same product from different retailers.
Due to EU regulations, Google now enables European-based advertisers to use multiple CSS in the following countries:
Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom.
Any MC associated with non-EEA countries will be disapproved by Google for our free CSS.
No. Our CSS is available free of charge to any merchants based in the countries listed above.
If you switch to our CSS your CPC won't decrease, but you'll gain more impressions and better positioning for your ads for the same ad budget.
You'll also avoid the 20% commission that Google charges per click, allowing you to get more out of your ad budget.
If you would no longer like to use Bidnamic CSS anymore, you can transfer back to Google's CSS or another provider's.
Use the email address we provide during onboarding to contact us and we'll accept the request.
A member of our team will send over a request within one UK working day of your submission using the form above.
Once you've accepted, it should take one working day to see 'CSS:Bidnamic' in the Merchant Center.
However, please keep in mind that depending on the previous CSS provider there may be a 14-day grace period which will affect onboarding speed.
When switching to Bidnamic's free CSS, the link between your Merchant Center and MCA will be severed.
Make sure you have direct admin access to your Merchant Center so you can keep managing your campaigns.
Yes, it's possible to migrate your entire Merchant Center Manager account with its associated sub-accounts.
However, if any MC is targeting countries outside of the EEA, Google will disapprove them.
Have a sneak peek at our Google Ads account audit process and see what insights you can unlock for free.
