Increase your ad visibility, not your budget

Avoid paying Google's 20% commission costs with our free CSS and make full use of your Google Shopping budget today.

Bidnamic CSS increases visibility at reduced CPCs. Oh and it's completely free.

Trusted by market leading retailers

Isn't Google's CSS the best?

As 20% of the cost for every paid click goes to Google in commission fees, your bidding is not as competitive as it could be.

Third-party providers enable you to eliminate that cost, but it's replaced with a monthly fee, also eating into your earnings.

Our CSS will always be free, so you get 100% of your profit.

Where does your Google Shopping budget go?

Why choose Bidnamic CSS

Always free

Cut off the 20% commission to Google or any other fee from other providers and make your budget go further on Google Shopping.

Quarterly benchmarks

Get periodic updates on your vertical, how you stack up against your competitors, and how to get better results from your campaigns.

No commitment

Self-service solution with a quick set-up and launch. Plus, leave whenever you want to, no hard feelings.

Move your existing CSS from Google or any other third-party provider to Bidnamic

  • Free, self-service solution
  • Full support from our team of experts
  • Available in all 21 EU markets
  • Unlimited number of products and websites
  • Cancel at any time

Still unsure about your options? Have a chat with one of our experts

Switch to Bidnamic CSS today

  • 100% free, no strings attached;
  • Quick and easy to set up: takes less than 10 minutes;
  • Seamless integration;
  • Switch back at any time.

FAQs

CSS stands for Comparison Shopping Service, which enables retailers to place Shopping ads on the carousel. CSS websites collect product information and offers from online retailers to advertise on Google Shopping.

European retailers can take advantage of third party CSS websites, and avoid paying the 20% flat fee applied by Google on each click.

All retailers who advertise on Google Shopping technically use a CSS since the carousel provides ads for the same product from different retailers.

Due to EU regulations, Google now enables European-based advertisers to use multiple CSS in the following countries:

Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom.

No. Our CSS is available free of charge to any merchants based in the countries listed above.

If you switch to our CSS your CPC won't decrease, but you'll gain more impressions and better positioning for your ads for the same ad budget.

You'll also avoid the 20% commission that Google charges per click, allowing you to get more out of your ad budget.

If you would no longer like to use Bidnamic CSS anymore, you can transfer back to Google's CSS or another provider's. 

Use the email address we provide during onboarding to contact us and we'll accept the request.

A member of our team will send over a request within one UK working day of your submission using the form above.

Once you've accepted, it should take one working day to see 'CSS:Bidnamic' in the Merchant Center.

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