Website tracking and optimisation

The business case for Bidnamic Discovery Pages

The shortcomings of Google Analytics 4 conversion tracking and how to fix them

Enhanced conversions on Google Ads for Shopify

Referral exclusions in Google Analytics 4 and how to apply them

How enhanced conversions on Google Ads help boost tracking accuracy

A cautionary tale of under-tracking conversion value

Utilising Performance Max alongside Bidnamic campaigns

Adding structured data to product web pages for rich results

How to use Google Shopping campaigns to drive revenue for other channels