Home > Resources > Website tracking and optimisation
The shortcomings of Google Analytics 4 conversion tracking and how to fix them
Referral exclusions in Google Analytics 4 and how to apply them
Use referral exclusions on Google Analytics for reliable campaign insights and avoid misattributed referral traffic
How enhanced conversions on Google Ads help boost tracking accuracy
This feature uses first-party data to help boost conversion tracking on Google Ads: find out more
A cautionary tale of under-tracking conversion value
Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.
Utilising Performance Max alongside Bidnamic campaigns
Using Performance Max? Bidnamic's technology can work alongside your campaigns to maximise visibility
Adding structured data to product web pages for rich results
With structured data your products could be shown in rich text results on Google, boosting your visibility
How to use Google Shopping campaigns to drive revenue for other channels
With Google Analytics, you can see which of your Google Shopping campaigns are driving revenue for your other channels.
Video: 6 ways to decrease basket abandonment | Guest video with Salesfire
Chester from Salesfire shares his tips for reducing basket abandonnment
How to use customer retention data to improve customer acquisition
Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.
Follow us on the channels where you are.
Search
Or take a look at more of our resources below: