Website tracking and optimisation

The shortcomings of Google Analytics 4 conversion tracking and how to fix them

Referral exclusions in Google Analytics 4 and how to apply them

Use referral exclusions on Google Analytics for reliable campaign insights and avoid misattributed referral traffic

How enhanced conversions on Google Ads help boost tracking accuracy

This feature uses first-party data to help boost conversion tracking on Google Ads: find out more

A cautionary tale of under-tracking conversion value

Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.

Utilising Performance Max alongside Bidnamic campaigns

Using Performance Max? Bidnamic's technology can work alongside your campaigns to maximise visibility

Adding structured data to product web pages for rich results

With structured data your products could be shown in rich text results on Google, boosting your visibility

How to use Google Shopping campaigns to drive revenue for other channels

With Google Analytics, you can see which of your Google Shopping campaigns are driving revenue for your other channels.

Video: 6 ways to decrease basket abandonment | Guest video with Salesfire

Chester from Salesfire shares his tips for reducing basket abandonnment

How to use customer retention data to improve customer acquisition

Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.