Product Feed Optimisation That Drives More Google Ads Revenue

No. Changes made within your Merchant Center feed only affect how your products appear across Google surfaces such as Shopping ads and free listings. They do not update the content on your website product pages.

Feed optimisation focuses on improving how your products are structured, enriched, and surfaced in Google (helping you increase visibility, relevance, and click-through rate) without touching your website CMS or disrupting your ecommerce operations.

This allows optimisation to move quickly and safely, especially during peak trading periods.

Yes. Products with warnings can still serve in Shopping ads and free listings.

However, warnings usually indicate data quality issues that may limit performance or future eligibility if left unresolved. At scale, too many unresolved warnings can trigger wider account-level issues.

As part of feed optimisation, we proactively monitor and resolve warnings to protect visibility, maintain compliance, and ensure your products stay competitive in the auction.

Disapproved products will not serve anywhere on Google.

This means lost visibility, lost traffic, and lost revenue until the issue is resolved. Disapprovals can occur for many reasons: missing attributes, policy violations, mismatched pricing or availability, or formatting issues.

Feed optimisation focuses on preventing disapprovals in the first place by maintaining consistent, compliant, high-quality product data and resolving issues quickly when they occur.

Google pulls product information from your Merchant Center feed. This feed can be updated in several ways:

• Spreadsheets such as Google Sheets or Excel uploads

• Direct integrations or APIs that sync product data from your ecommerce platform

• Feed management tools that automate updates and enrichment

Feed optimisation builds on this foundation by continuously improving how that data is structured, enriched, and aligned with Google’s requirements and search behaviour, not just keeping it up to date.

Feed management focuses on keeping your product feed accurate and compliant, ensuring products are approved, prices match, and stock is correct.

Feed optimisation goes further. It actively improves feed quality to drive performance, including:

• Enhancing titles and attributes to improve discoverability

• Structuring data to capture higher-intent searches

• Improving consistency and compliance at scale

• Identifying opportunities across your long-tail catalogue

• Supporting stronger performance in Performance Max and Shopping campaigns

In short: management keeps the lights on. Optimisation drives growth.

Yes, feed quality directly influences how often your products appear, which searches they match, and how compelling they look to shoppers.

Better structured, enriched feeds typically lead to:

• Higher impression share Stronger click-through rates

• More relevant traffic

• Better efficiency across paid media spend

This is why feed optimisation is one of the highest-leverage improvements ecommerce advertisers can make.

Yes, when done correctly. Because feed optimisation operates within Merchant Center rather than your website, changes can be deployed quickly without development risk. This allows improvements to be rolled out safely during high-demand periods such as promotions, seasonal launches, and Q4 trading. At Bidnamic, automation handles scale while our team ensures changes align with commercial priorities and risk tolerance.