Track your competitors on Google Shopping

Connecting your Google Ads account significantly improves the accuracy and relevance of competitor and visibility insights.

It allows the platform to automatically identify the most commercially relevant search terms to track, and expand coverage by  doubling the number of tracked queries.

You will also unlock tailored campaign benchmarks specific to your industry 

We access your Google Ads account using Google OAuth, Google’s official and secure authorisation method. You never share your Google password with us, and you can revoke access at any time from your Google account.

We request access that allows us to view all necessary Google Ads data so we can provide accurate insights and reporting.

While this level of access technically allows full visibility into your account, we use it strictly to view and analyze data. We never create, edit, or delete campaigns, ads, budgets, or settings.

Your data is used only to provide our service and is never shared or sold to third parties.

Most teams start by asking a simple question: who is visible when shoppers search for our products?
In practice, competitor visibility isn’t evenly distributed. It varies by search intent, product type, and timing. That’s why experienced teams look beyond account-level metrics and focus on visibility at the search-query level, where real competitive pressure exists.

Impression share is averaged across many products and searches, which can mask what’s happening on commercially critical queries.
It’s common to see competitors dominate a small group of high-value searches while remaining relatively invisible elsewhere. This is why leading teams focus less on total impression share and more on where visibility is gained or lost, and against whom.

Because bids aren’t directly observable, aggressiveness is inferred through ranking behaviour and visibility stability.
When a competitor consistently outranks others without meaningful price changes, experienced practitioners look beyond bids to factors such as feed quality, historical performance, and conversion signals — all of which influence Shopping rankings.

Competitors rarely compete uniformly.
Instead, they concentrate visibility on specific brands, categories, or high-intent searches. Identifying these priorities requires analysing repeat visibility patterns over time, not just occasional overlap in campaign-level reports.

Google Shopping competition becomes far more selective during peak trading periods.
Competitors often increase visibility only on discounted or high-margin products, reduce exposure elsewhere, or reallocate spend rapidly. Understanding these shifts requires historical visibility context, not just real-time snapshots.