Google Shopping Ads Management & Technology

What does Bidnamic do differently to Google Shopping agencies?

A Google Shopping ads agency manage Shopping campaigns using solely the tools provided in Google Ads. Unlike agencies, we are a software company with our own set of tools to supercharge Google Ads capabilities. We help retailers increase visibility, reduce wasted ad spend, and drive more sales - faster and without adding budgets.

We handle everything from campaign setup and product feed optimisation to competitor analysis and transparent budget reporting. Our team of Google Shopping specialists work closely with you to ensure bidding strategies aligns with your company goals, unlocking profitable revenue across their entire product catalogues, not just your best sellers.

What do Google Shopping agencies do?

Many agencies manage Shopping campaigns solely with the tools available in Google Ads. Bidnamic is different - we pair software and strategy.

As a software-first provider, we unlock capabilities beyond what traditional agencies offer while still providing expert support from Google Shopping specialists who handle everything from campaign setup and product feed optimisation, to competitor analysis and transparent budget reporting. Our team of Google Shopping specialists work closely with brands to ensure bidding strategies reflect margins and goals, unlocking profitable growth across entire product catalogs.

Frequently asked questions

What is Google Shopping?

Google Shopping displays product listings (with image, price, and merchant info) at the top of search results when users search for products, connecting your products with high-intent buyers and increasing qualified traffic.

How does bidding work on Google Shopping?

Each product enters an auction based on your bids, feed quality, and relevance. Instead of bidding on keywords, brands bid on products (or product groups), and Google uses product feed data to match ads to relevant searches.

Are Google Shopping ads worth it?

Yes. Shopping ads often generate higher click-through rates (CTR) and ROAS than text ads due to their visual format and direct focus on products.

How to set up Google Shopping?

You’ll need a Google Merchant Center account, a merchant feed that meets Google’s requirements, and a linked Google Ads account. Once connected, you can launch Shopping campaigns.

How to optimise Google Shopping ads?

Optimization includes improving product feed data (titles, descriptions, keywords, categories, attributes), using high-quality images, pricing competitively, segmenting products for targeted bidding, adding negative keywords to avoid wasted spend, and continually adjusting based on performance metrics.

How do Google Shopping ads work?

Google Shopping ads appear when users search for products - you’ll see the Shopping ads at the top of the SERP. Each product competes in an auction based on relevance and bid.

Winning products are shown with an image, price, merchant name, and link to the product page at the top of search results, helping users with buying decisions.

Users who click on Shopping ads are taken directly to the product page on the advertiser’s website.

What are the most common issues with Google Shopping ads?

Google Shopping ads can be very effective and profitable, but there are a few common issues that retailers often encounter:

Data mismatches between your product feed and your website can cause issues. For example, if the price or availability of a product in your feed doesn’t match with what’s on your product landing page, Google may disapprove the product listing. Keeping your feed data up-to-date will help you to avoid this.
Google Shopping has strict policies. As such, keyword stuffing or adding promotional text, or even adding watermarks, can trigger policy violations. There are also prohibited products, and failure to meet Google’s standards can result in account suspension.
If your product data is incorrect or too vague, your ads have a chance of showing up for irrelevant searches, wasting your ad spend on clicks from users who weren’t looking for your product.