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More Revenue from underperforming SKUs

Use our AI bidding technology to turn wasted ad spend and stagnant stock into profitable sales growth. And if we don’t hit your targets we will charge no fee.

3 missed opportunities on Google Ads

Struggle 2Underperforming inventory

Only a third of the products catalogue usually generates any revenue. Stagnant stock of unsold products (the remaining 2 thirds) is just a financial burden, dragging overall profitability down.

Struggle 3Ad spend
inefficiency

CPCs keep going up on Google Ads with limited control over budget and ROAS. Underperforming and unprofitable SKUs are generating clicks, but not revenue, dragging overall margins down.

ROAS@2xMissed growth
opportunities

Strategic growth is capped and additional budget generates a diminishing return. The lack of scalable, incremental revenue from Google Ads puts added pressure on other channels.

How we increase your revenue from Google Ads

Firstly, we leave your best performing products in your existing paid ads campaigns

There is no reason to disrupt what’s already performing well. This means that incremental campaigns can be used at any time, even in peak season with no risk of account disruption or revenue loss.

Solution 1
Solution 2-2

Then, our AI Technology
manages your underperforming products - risk free

Generate a new stream of profitable incremental revenue and increase sell-through using only your underdog products and our Google Ads bidding technology.

And the results are in:
+8% ROAS in the first 30 days

A new revenue stream that doesn't impact your current results or increases ad spend.

In just the first month you can start to see significant ROAS improvements. This also have no impact on your main campaigns and revenue drivers making this type of campaigns completely risk-free even in peak season.

Solution Results
Frequently Asked Questions

What does incremental growth mean in paid ads?

Our incremental ad campaigns improves your smaller, less revenue making product ads to increase both clicks and sales by small changes done by AI. This will lead to an incremental increase in ad revenue across you whole account. This is a low risk type of campaign as it focuses on products that previously was either costing spend or generating very little revenue.

What do I do about products that don't generate any revenue on Google ads?
Fear not! It is very rare that a product can't be sold through paid ads - but turning the financial burden of unsold products comes down to a lot of fine tuning. Managing thousands of SKUs is simply not time efficient for a human to do alone - enter AI, your new best friend for your paid ads. As our incremental campaign only deals with low or no revenue driving stock, and won't increase ad spend, its a no risk strategy.
How can I better divide my ad spend to get rid off unsold products and stagnant stock?
Incremental campaigns is your answer! It focuses on stock and products that are stagnant, or simply isn't generating revenue. Fine tuning bids and descriptions with AI is not only quick, it's a budget efficient way of of increasing your ad revenue from products that used to cost you money.

Start your journey
with Bidnamic

A very successful journey starts with a plan:

  • 01 Understand your goals kick-off call
  • 02 Free account audit + diagnosis
  • 03 Tailored proposal for your strategy

 

 

Are you staying ahead of your competition?

Have a sneak peek at our Google Ads account audit process and see what insights you can unlock for free.

Preview our audit now

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