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Maximize Google Ads efficiency and ROAS for ecommerce

Using clever bidding and enhanced campaign control.

Get more out of your ad budget with clever bidding and enhanced campaign control

How can we beat our competitors
without raising our budget?

Sometimes, we think that the best way to get more sales and get ahead of the competition is to bid higher than everyone else.

This can obviously work in the short-term, but we believe there are more sustainable methods for achieving a long-term strategic advantage over your competition.

Bidding higher isn't always the best way to get an advantage

Don't want to start a bidding war
trying to beat your competitors?

Instead of trying to outbid (and therefore overbid)
for every search term, you can try to focus on
these 3 areas to boost efficiency:

01
Strategically bidding
more on seasonal
products you know will sell

02
Attracting customers
 with hero products and 
keeping them on-site

03
Leveraging the
purchase intent
behind searches

 

Find out more below...

1: Segment Products

Segment seasonal products and bid more aggressively for them

Do you sell products affected by seasonality?

Segmenting your seasonal or holiday products can help you get these items in front of interested customers by giving you more control over budget allocation.

You can bid more aggressively during peak times for these products, increasing the chance of sales, and then turn the campaigns off when needed.

Segmenting seasonal products
Find out what works and doesn’t when it comes
to feed optimisation with A/B testing
Find out more

2: Hero Products

Attract customers with hero products and then keep them browsing on your website

If you have a hero product in your catalog, you can push this product more aggressively and increase click-through to your website.

Once they're on your site, you can highlight relevant product alternatives from your range. This will help to keep shoppers on your website instead of continuing their search on Google.

Highlighting relevant product alternatives above the fold can help improve engagement
Fast loading landing pages with relevant
product recommendations.
Find out more

3: Purchase Intent

Master purchase intent for every search on Google Shopping

This one's harder to implement but can get you the best results.

A combination of campaign priorities and negative keywords can help you funnel purchase intent into different campaigns, and adjust bidding and ROAS accordingly.

You can bid more aggressively for high intent, purchase level searches and less so for awareness level terms. This can help you get your products in front of the customers most likely to purchase your products, and stop you from overspending on low intent, awareness level searches.

Bid more aggressively for high intent, purchase level searches
Our technology automatically creates segmentation at the
SKU-level for the highest level of budget control and efficiency
Find out more

 

 

What sets ecommerce masters apart from the rest? And how can you compete with them?

Our data scientists have analysed thousands of ad accounts to understand what ecommerce mastery looks like, and what our clients can do to get the same results based on a Maturity Model.

What's a Maturity Model?

Our Maturity Model can help you find the best way to compete with ecommerce masters

Are you struggling to get visibility for all your products?

Optimising product data for your full catalogue is a complex, time-consuming and utterly boring task. Even minor errors or omissions will impact Google's ability to match your products to the most valuable search terms.

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