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Posts by Tom Cross

Tom Cross

Tom is a Content Marketing Executive, producing content and case studies to simplify the Google Shopping experience, and help our clients discover if Google Shopping is the right channel for them. With an MA in English Literature, Tom has a passion for writing and sharing information with the masses.

Referral exclusions in Google Analytics 4 and how to apply them

Referral exclusions in Google Analytics 4 and how to apply them

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The 2023 Google Shopping Trends Report

The 2023 Google Shopping Trends Report

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How the switch to Performance Max affected Google Search Ads

How the switch to Performance Max affected Google Search Ads

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How enhanced conversions on Google Ads help boost tracking accuracy

How enhanced conversions on Google Ads help boost tracking accuracy

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What you need to know about Google’s Performance Max campaigns

What you need to know about Google’s Performance Max campaigns

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A cautionary tale of under-tracking conversion value

A cautionary tale of under-tracking conversion value

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How to migrate from Universal Analytics to Google Analytics 4

How to migrate from Universal Analytics to Google Analytics 4

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Utilising Performance Max alongside Bidnamic campaigns

Utilising Performance Max alongside Bidnamic campaigns

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Adding structured data to product web pages for rich results

Adding structured data to product web pages for rich results

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