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Posts by Tom Cross

Tom Cross

Tom is a Content Marketing Executive, producing content and case studies to simplify the Google Shopping experience, and help our clients discover if Google Shopping is the right channel for them. With an MA in English Literature, Tom has a passion for writing and sharing information with the masses.

Is Google getting rid of manual campaign management? Smart Mode and Expert Mode explained

Is Google getting rid of manual campaign management? Smart Mode and Expert Mode explained

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How our clients beat their Black Friday 2020 performance in 2021

How our clients beat their Black Friday 2020 performance in 2021

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Performance Max vs Bidnamic

Performance Max vs Bidnamic

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The top 5 most Googled questions about Google Shopping

The top 5 most Googled questions about Google Shopping

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Using multiple Comparison Shopping Services (CSS)

Using multiple Comparison Shopping Services (CSS)

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Why are marketers upgrading from Smart Shopping to Bidnamic?

Why are marketers upgrading from Smart Shopping to Bidnamic?

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Using device bid modifiers and dayparting in your Google Shopping campaigns

Using device bid modifiers and dayparting in your Google Shopping campaigns

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The risks of changing your Google Shopping management provider

The risks of changing your Google Shopping management provider

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Google Shopping: agency or automated platform?

Google Shopping: agency or automated platform?

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