Posted on September 30, 2022 | 6 minute read
Performance Max is similar to Google Smart Shopping: it’s a ‘black box’ that lacks data transparency. With this data closed off, campaign optimisation can be difficult and performance can be negatively affected.
To really get the most out of your advertising efforts, you need full access to your campaign performance data. When it comes to knowing how your money’s being spent to improve performance, data is an invaluable resource.
Missing out on audience data, for example, can make your social media ads and retargeting campaigns less effective than they could be. Plus, search term data is a brilliant way to inform your SEO strategy, as well as your email marketing campaigns.
Having access to all of your data can help you make the most informed decisions when it comes to your Google Shopping campaigns.
With search term data at your fingertips, you can gain insight into the demand associated with your industry. This could otherwise be difficult depending on your specific niche. You can even analyse this data to predict any potential fluctuations in search traffic that would be wise to take advantage of.
Search data also allows you to pinpoint your direct and indirect competitors in your industry, and determine your overall share of search. This information can be hugely helpful when directing your marketing strategy.
We believe that combining machine learning with human thinking gets the best results. Our technology platform is fully automated, 100% data transparent, and provides granular data insights.
We know that no one knows your business like you do, which is why we keep you and your brand expertise at the heart of decision-making.
We offer weekly calls with a dedicated Client Success Manager, which is a time for you to communicate any concerns, strategise new ideas, plan for events, and receive an in-depth report on your Google Shopping campaign performance.
Bidnamic’s technology works at the individual SKU level, which allows us to:
Performance Max is an automated bidding management system. It aims to lessen the time spent manually changing bids for thousands of SKUs, as well as make accurate bid adjustments according to fluctuations in traffic. Performance Max campaigns also have a simple setup process, making them appealing.
However, Performance Max campaigns come with limitations. You can’t adjust bids for different brands, products, or SKUs, and there are other things to consider, too:
Find out which management option works best for you using the table below
Tom is a Content Marketing Executive, producing content and case studies to simplify the Google Shopping experience, and help our clients discover if Google Shopping is the right channel for them. With an MA in English Literature, Tom has a passion for writing and sharing information with the masses.