Posts by Tom Cross

How to migrate from Universal Analytics to Google Analytics 4

With Google sunsetting Univeral Analytics in July 2023 (2024 for UA360 users), now's the time to swap to Google Analytics 4

Utilising Performance Max alongside Bidnamic campaigns

Using Performance Max? Bidnamic's technology can work alongside your campaigns to maximise visibility

Adding structured data to product web pages for rich results

With structured data your products could be shown in rich text results on Google, boosting your visibility

Is Google getting rid of manual campaign management? Smart Mode and Expert Mode explained

Get informed on what Smart Mode and Expert Mode mean for your campaign management

How our clients beat their Black Friday 2020 performance in 2021

Black Friday 2021: retailers using our automation beat their pandemic Black Friday results

Performance Max vs Bidnamic

Check out how Bidnamic's technology platform compares to Google's latest automation, Performance Max.

The top 5 most Googled questions about Google Shopping

The top five most searched questions around Google Shopping: answered.

Using multiple Comparison Shopping Services (CSS)

Comparison Shopping Services (CSS) let retailers place Google Shopping ads. Find out if having more than one CSS account can lead to great results.

Why are marketers upgrading from Smart Shopping to Bidnamic?

Find out about the differences between Google Smart Shopping and Bidnamic