Posts by Tom Cross

All about the price competitiveness report in Google Merchant Center

Understand the competition's pricing strategy to better inform your own and dominate your industry

Referral exclusions in Google Analytics for accurate attribution

Use referral exclusions on Google Analytics for reliable campaign insights and avoid misattributed referral traffic

2023 Google Shopping Trends Report

Data-driven insights on ecommerce in 2022 with valuable predictions for 2023 and more: explore our report now

How the switch to Performance Max affected Google text ads

Our data team noticed a change in text ad performance when Performance Max was first introduced: find out more

How enhanced conversions on Google Ads help boost tracking accuracy

This feature uses first-party data to help boost conversion tracking on Google Ads: find out more

What you need to know about Google’s Performance Max campaigns

Performance Max offers some new benefits for advertisers. Find out if this new campaign type could work for you.

A cautionary tale of under-tracking conversion value

Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.

What is Smart Bidding?

Smart Bidding is Google's answer to automated bidding outside of Smart Shopping. Find out all about it here!

How to migrate from Universal Analytics to Google Analytics 4

With Google sunsetting Univeral Analytics in July 2023 (2024 for UA360 users), now's the time to swap to Google Analytics 4