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Posts by Tom Cross

Tom Cross

Tom is a Content Marketing Executive, producing content and case studies to simplify the Google Shopping experience, and help our clients discover if Google Shopping is the right channel for them. With an MA in English Literature, Tom has a passion for writing and sharing information with the masses.

How to build a Shopify landing page that converts

How to build a Shopify landing page that converts

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How to add structured data to Shopify stores

How to add structured data to Shopify stores

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Shopify feed optimization for SEO and Google

Shopify feed optimization for SEO and Google

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Enhanced conversions on Google Ads for Shopify

Enhanced conversions on Google Ads for Shopify

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How to set up Google Analytics 4 on Shopify

How to set up Google Analytics 4 on Shopify

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Using Shopify in multiple countries

Using Shopify in multiple countries

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How to use customer retention data to improve customer acquisition

How to use customer retention data to improve customer acquisition

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All about the price competitiveness report in Google Merchant Center

All about the price competitiveness report in Google Merchant Center

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How to optimize Google Performance Max campaigns

How to optimize Google Performance Max campaigns

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