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Posts by Tom Cross

Tom Cross

Tom is a Content Marketing Executive, producing content and case studies to simplify the Google Shopping experience, and help our clients discover if Google Shopping is the right channel for them. With an MA in English Literature, Tom has a passion for writing and sharing information with the masses.

Which retailers shouldn’t use Google Shopping?

Which retailers shouldn’t use Google Shopping?

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The risks of changing your Google Shopping management provider

The risks of changing your Google Shopping management provider

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What is Google Marketing Platform (or Google Analytics 360)?

What is Google Marketing Platform (or Google Analytics 360)?

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Making the most of high intent searches on Black Friday

Making the most of high intent searches on Black Friday

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Using multiple Comparison Shopping Services (CSS)

Using multiple Comparison Shopping Services (CSS)

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Adding structured data to product web pages for rich results

Adding structured data to product web pages for rich results

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How to find your Google Ads Customer ID and Microsoft Ads Account number

How to find your Google Ads Customer ID and Microsoft Ads Account number

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Price comparisons get an upgrade in Google Shopping

Price comparisons get an upgrade in Google Shopping

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Adding star ratings to your Google Ads

Adding star ratings to your Google Ads

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