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Posts by Tom Cross

Tom Cross

Tom is a Content Marketing Executive, producing content and case studies to simplify the Google Shopping experience, and help our clients discover if Google Shopping is the right channel for them. With an MA in English Literature, Tom has a passion for writing and sharing information with the masses.

Utilizing Performance Max alongside Bidnamic campaigns

Utilizing Performance Max alongside Bidnamic campaigns

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How to compete online against Amazon

How to compete online against Amazon

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Using device bid modifiers and dayparting in your Google Shopping campaigns

Using device bid modifiers and dayparting in your Google Shopping campaigns

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Targeting search terms in Google Shopping campaigns

Targeting search terms in Google Shopping campaigns

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Is Google getting rid of manual campaign management? Smart Mode and Expert Mode explained

Is Google getting rid of manual campaign management? Smart Mode and Expert Mode explained

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Bidnamic's Ultimate Guide to Digital Marketing

Bidnamic's Ultimate Guide to Digital Marketing

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When to use Google Smart Shopping

When to use Google Smart Shopping

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How to attract deal-seekers: A Merchant Center guide

How to attract deal-seekers: A Merchant Center guide

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Google Shopping: agency or automated platform?

Google Shopping: agency or automated platform?

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