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Learn about how you can implement structured data into your Shopify store to provide Google with more information about your business, as well as which pages need structured data and how you can test it.


How to implement structured data on Shopify
Which pages need structured data?
How to test your structured data

Adding structured data, a type of markup language, helps search engines to better understand the content on a website. It provides detailed information about the website, its products, as well as things like pricing, availability, ratings, and reviews.

Structured data allows Google to create rich text snippets, helping your ad stand out from the crowd.

When adding structured data, Google recommends the JSON-LD format. Before adding any structured data, make sure you take a look at Google’s guidelines and that you’re appropriately defining the types and properties for the different pages on your website.

How to implement structured data on Shopify

When it comes to implementing structured data, you’ve got a few options.

You can use the Smart SEO Shopify app. This app automatically provides search engines with structured data in the recommended JSON-LD format. This automates the process, making it simple to add structured data to your Shopify store.

Another option is to work with a certified Shopify expert. This is a helpful solution for businesses lacking experience or knowledge of structured data.

A third option is to implement the data manually. We’d only recommend this for businesses with experience with JSON-LD, Shopify Liquid, HTML, and schema.org. There’s the potential to introduce errors into your website’s HTML, so this may be a risky option for those with no experience.

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Which pages on Shopify need structured data?

It’s recommended to add structured data to your homepage, product pages, blog page, and collection pages.

Let’s take a look at these separately. We’ll be linking to schema.org for the properties you’ll need for each data type.

Structured data to add to your home page

For your homepage, you’ll want to add two different data types:

  • WebSite - this is defined as a collection of related webpages that usually have the same domain.
  • Organization - defined as what type of business/organization yours is.

Structured data to add to your product pages

For your product pages, you’ll want to add:

  • Product - the description of the product.
  • Offer - this describes a product variant and includes information like price, SKU, and barcode.
  • BreadcrumbList - this helps Google to understand information on your product pages.

Structured data to add to your blog page

If you host a blog on your website, it’s a good idea to add structured data to that section.

For this, you only need one data type:

Blog - you’ll need to provide information such as a description of your blog.

Structured data to add to your collection pages

On Shopify, collection pages display groups of products. This makes it easier for shoppers to browse all products in a category.

For these pages, you’ll need:

  • CollectionPage - this includes details of the page.
  • ListItem - this involves the position of the product on the collection page.

How to test your structured data for Shopify

It’s possible to test your structured data to make sure that all of the properties have been added correctly and that you’re eligible for rich snippets on SERPs.

You can test your structured data with Google’s Rich Results Test. Here you can input either your target URL to test, or test the HTML code directly. Either option will let you know if your structured data is valid.

We also recommend schema.org’s Schema Markup Validator which lets you validate different types of markup.

Are you looking to connect your Shopify to Google Shopping? Start here.

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