What's the experience like when you work with Bidnamic?
We're not just here to provide you with run-of-the-mill performance reports. Our cutting-edge technology automatically fine-tunes your campaigns, but that's just the beginning. Our Google Shopping experts and data analysts regularly provide valuable insights beyond Google Shopping.
Take, for instance, our competitor insight workshops. These deep-dives often unearth golden opportunities to revamp your strategy and elevate your campaigns to the next level.
Here's a sneak peek into what they typically cover:
Your competitive landscape
Our data team rigorously assesses your competitive position and pinpoints opportunities for strategic wins.
Starting with a review of all search terms, we identify who you're competing directly against and rank your performance.
Definitions: Overlap rate is the percentage of times that your ad and your competitor's ad received an impression at the same time. Outranking share tells you how often your ad ranked higher than another advertiser's ad, or if your ad showed when theirs didn't.
Sometimes this provides immediate opportunities to change campaign tactics and drive improvements.
Other times, for example when competitors have much larger budgets and dominate the impressions in your industry, we need to dig a little deeper.
Identifying the hidden opportunities to win
Going deeper still, we analyze your campaign performance for hidden opportunities to win, such as low volume, high-intent search terms.
Bidnamic's proprietary TST technology takes this to another level by identifying your most profitable search terms: those with lower competition that target ready-to-buy shoppers.
TSTs enable our clients to outperform their competitors, including competitors with much larger budgets.
Can we help you outperform your competition?
Let's explore how we could help you dominate the market
Are your prices competitive?
Our pricing benchmark reports compare your product pricing with the same or similar items being advertised by your competitors.
This data helps to identify where bids might need to be scaled back, as well as opportunities to earn more traffic by increasing your bids.
How does your website compare?
Generating the click is only the start of the journey.
We work with our clients to turn clicks into revenue. This includes regular reviews of how your website performance compares with the competition, identifying opportunities to improve page weight, loading speed and page relevance, which reduce bounce and help convert page visits into sales.
Tailored competitive analyses
Every industry has different challenges, and every business is different.
We know that one size never fits all, so our tailored insights include quantitative and qualitative analyses of how your online store compares with the competitors you know you want to beat.
Our insights find opportunities for improvement entirely tailored to your model, your business, and your industry.
Olivia is a Google Shopping specialist within the marketing team. She creates content to simplify the Google Shopping experience, and help our clients discover if Google Shopping is the right channel for them.