Working with us: competitor insights
Updated on October 6, 2023 | 5 minute read | Olivia MacCunn
What's the experience like when you work with Bidnamic?
We're not just here to provide you with run-of-the-mill performance reports. Our cutting-edge technology automatically fine-tunes your campaigns, but that's just the beginning. Our Google Shopping experts and data analysts regularly provide valuable insights beyond Google Shopping.
Take, for instance, our competitor insight workshops. These deep-dives often unearth golden opportunities to revamp your strategy and elevate your campaigns to the next level.
Here's a sneak peek into what they typically cover:
Our data team rigorously assesses your competitive position and pinpoints opportunities for strategic wins.
Starting with a review of all search terms, we identify who you're competing directly against and rank your performance.
Sometimes this provides immediate opportunities to change campaign tactics and drive improvements.
Other times, for example when competitors have much larger budgets and dominate the impressions in your industry, we need to dig a little deeper.
Going deeper still, we analyse your campaign performance for hidden opportunities to win, such as low volume, high-intent search terms.
Bidnamic's proprietary TST technology takes this to another level by identifying your most profitable search terms: those with lower competition that target ready-to-buy shoppers.
TSTs enable our clients to outperform their competitors, including competitors with much larger budgets.
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| Can we help you outperform the competition? |
Our pricing benchmark reports compare your product pricing with the same or similar items being advertised by your competitors.
This data helps to identify where bids might need to be scaled back, as well as opportunities to earn more traffic by increasing your bids.
Generating the click is only the start of the journey.
We work with our clients to turn clicks into revenue. This includes regular reviews of how your website performance compares with the competition, identifying opportunities to improve page weight, loading speed and page relevance, which reduce bounce and help convert page visits into sales.
Every industry has different challenges, and every business is different.
We know that one size never fits all, so our tailored insights include quantitative and qualitative analyses of how your online store compares with the competitors you know you want to beat.
Our insights find opportunities for improvement entirely tailored to your model, your business, and your industry.
Discover how our SKU-level ROAS insight workshops could help you cut wasted ad spend and push your best performers for the best price.
Or peek inside a Merchant Center insight workshop for more clarity and to make the most of your Google Shopping campaigns.
