How to stop irrelevant ad clicks using purchase intent
Retailers often find the source of wasted Ad Spend is irrelevant clicks in Google Shopping, here's how you can avoid this.
Four really valuable things you can do with search data
Of course, market research is nothing new, but search data insights will remain perennially significant. How do you benefit from yours?
How to structure Google Shopping campaigns
There comes a point where managing your Google Shopping campaigns becomes impossible even for the best of us. Let's explore a few different ways to structure your account.
What is a Google Shopping campaign?
Google Shopping campaigns enable online retailers to promote their products on Google, displaying your product image and relevant information to consumers before they even click the ad.
Are Facebook Ads better for advertising than Google Ads?
In order to find the best platform for your online ads (or the best features to combine), let’s take a look at the key differences between Facebook Ads and Google Ads.
What is remarketing and how can I use it?
It’s not uncommon for shoppers to abandon their baskets. Discover the advantages of remarketing as part of your wider digital marketing approach.
How website speed affects your conversion rates
Your website loading speed could be hindering your conversion rates. We conducted some of our own research and found that for every second the site loads faster, the conversion rate improves by 17%.
How to use Facebook Ads with Google Ads: 3 key strategies
Facebook Ads and Google Ads can work brilliantly together to produce great results. Figure out how here.
Video: Everything you need to know about Performance Max
In this video we'll delve into the details of Performance Max and shed some light on this offering from Google.
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