Posts by Olivia MacCunn
Olivia is a Google Shopping specialist within the marketing team. She creates content to simplify the Google Shopping experience, and help our clients discover if Google Shopping is the right channel for them.
What is the ideal Google Shopping budget?
Read more >Finding the perfect Google Shopping budget can be one of the hardest parts of optimising your campaigns, you risk bidding too much and waste ad spend or bid too little and have no visibility.
How to stop irrelevant ad clicks using purchase intent
Read more >Retailers often find the source of wasted Ad Spend is irrelevant clicks in Google Shopping, here's how you can avoid this.
Four really valuable things you can do with search data
Read more >Of course, market research is nothing new, but search data insights will remain perennially significant. How do you benefit from yours?
How to structure Google Shopping campaigns
Read more >There comes a point where managing your Google Shopping campaigns becomes impossible even for the best of us. Let's explore a few different ways to structure your account.
What is a Google Shopping campaign?
Read more >Google Shopping campaigns enable online retailers to promote their products on Google, displaying your product image and relevant information to consumers before they even click the ad.
Are Facebook Ads better for advertising than Google Ads?
Read more >In order to find the best platform for your online ads (or the best features to combine), let’s take a look at the key differences between Facebook Ads and Google Ads.