Posted on November 29, 2023 | 3 minute read
Are you getting the full picture of your conversion tracking?
If you’re advertising on Bing Ads and selling on Shopify, setting up conversion tracking can provide invaluable insights and help you optimize your campaigns.
Here’s how you can set up Bing Ads conversion tracking for your Shopify store.
The first step towards conversion tracking is to create a UET tag in your Bing Ads account. The process is straightforward:
Once you’ve made your UET tag, it’s time to incorporate it into your Shopify store:
After you’ve added your UET tag to your Shopify theme, you'll need to validate that your tag is working.
To do this you can download Microsoft’s UET Tag Helper. This tool is used to validate and troubleshoot your tags, as well as to test your conversion goals.
Once you’ve successfully added your UET to your Shopify theme, you can go into your Bing Ads account to start tracking conversions.
You’ll be able to track certain events such as a customer completing the checkout process or reaching your intended page, helping you monitor the performance of your ads.
For more help with Shopify:
• How you can build a Shopify landing page that converts
• All about using Shopify with Google Shopping
• Adding structured data to your Shopify store
Tom is a Content Marketing Executive, producing content and case studies to simplify the Google Shopping experience, and help our clients discover if Google Shopping is the right channel for them. With an MA in English Literature, Tom has a passion for writing and sharing information with the masses.