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Rethink your approach to conversion rate optimization

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Get up to date on Google's latest marketing model and boost your conversion rate on Google Shopping with our free playbook.


  • Google's new marketing model, 'The Messy Middle', and find out how to navigate it
  • How behavioral science can help you meet user expectations and boost conversion rate
Tom Cross

Tom Cross

Tom is a Content Marketing Executive, producing content and case studies to simplify the Google Shopping experience, and help our clients discover if Google Shopping is the right channel for them. With an MA in English Literature, Tom has a passion for writing and sharing information with the masses.

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