Updated on May 18, 2022 | 3 minute read
Bidnamic outperforms Smart Shopping campaigns, growing your ROAS and revenue, and taking your Google Shopping management to the next level.
After upgrading from Smart Shopping to Bidnamic, LuxDeco increased ROAS by 103% and Kitchen Restock increased revenue by 376%.
Smart Shopping creates a ‘black box’ preventing any visibility or management of your search term data, such as which search terms shoppers enter before clicking on your ads.
Bidnamic offers transparency and control, allowing you to outrank your competitors for the most profitable search terms.
Bidnamic is powered by data and uses machine learning to make decisions on a 24/7 basis.
Smart Shopping’s ‘black box’ approach removes any visibility into the wealth of data generated by your Google Shopping investment.
Bidnamic bids down to the most granular level using SKU level bidding, using insights that are not available in Smart Shopping.
Bidnamic gives you full visibility of SKU level data. Making search term data your unfair advantage against your competitors – across all channels.
Using data insights from Google Shopping, insights that are hidden within Smart Shopping’s black box, you can increase performance across SEO, text ads, Amazon and other channels to increase profitability across your whole digital marketing strategy.
Machine learning bypasses the human thinking process because machine learning doesn’t have the detailed knowledge of all aspects of your business that you have acquired over the years.
Bidnamic combines the power of huge data processing and predictive analytics with your deep understanding of your market, product range and customers – because you know your business and your goals better than anyone.
Our dedicated client success team are experts in their field and will be able to generate insights from your data and use it to your advantage.
The team will get to know your business and goals and align your Google Shopping strategy with those in mind.
In 2021, Google introduced a tool enabling retailers to A/B test their Shopping campaigns against Smart Shopping campaigns.
Google Shopping reps often recommend giving part of the catalogue to Smart Shopping to run in parallel.
Initially, it sounds like a great idea. However, there remain some issues with the way the test works, and the validity of the results.
You have a vast amount of performance data, from clicks and search terms acquired over the many years you’ve been using Google Ads.
However, Smart Shopping doesn't have access to this data: it starts from a blank sheet and doesn't take into account historical trends of products, such as seasonality or buyer behaviour.
Our Reliable Trackable Periods tech enables our analysts to determine the accuracy of the tracking pixels on your site. This provides us with exact metrics, so we can bid more precisely in the present.
Tom is a Content Marketing Executive, producing content and case studies to simplify the Google Shopping experience, and help our clients discover if Google Shopping is the right channel for them. With an MA in English Literature, Tom has a passion for writing and sharing information with the masses.