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How does stock availability affect conversion rate?
How does stock availability affect consumer purchase behaviour? With the help of a client, we conducted research to understand how conversion rate is affected by product availability.
Are Facebook Ads better for advertising than Google Ads?
In order to find the best platform for your online ads (or the best features to combine), let’s take a look at the key differences between Facebook Ads and Google Ads.
Bidnamic’s Google Shopping Playbook for fashion retailers
Stop the press, hold the phone - we’re ecstatic to announce the release of the fashion-focused Bidnamic 2021 Google Shopping playbook.
What is remarketing and how can I use it?
It’s not uncommon for shoppers to abandon their baskets. Discover the advantages of remarketing as part of your wider digital marketing approach.
How to structure Google Shopping campaigns
There comes a point where managing your Google Shopping campaigns becomes impossible even for the best of us. Let's explore a few different ways to structure your account.
How to stop irrelevant ad clicks using purchase intent
Retailers often find the source of wasted Ad Spend is irrelevant clicks in Google Shopping, here's how you can avoid this.
What is a Google Shopping campaign?
Google Shopping campaigns enable online retailers to promote their products on Google, displaying your product image and relevant information to consumers before they even click the ad.
How to use custom labels in Google Shopping campaigns
How can custom labels in Google Shopping optimise your ad campaigns?
What is the ideal Google Shopping budget?
Finding the perfect Google Shopping budget can be one of the hardest parts of optimising your campaigns, you risk bidding too much and waste ad spend or bid too little and have no visibility.
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