Campaign strategy (3)

How to use Google Shopping campaigns to drive revenue for other channels

With Google Analytics, you can see which of your Google Shopping campaigns are driving revenue for your other channels.

The risks of changing your Google Shopping management provider

Changing your Google Shopping management provider can feel risky - we've got you.

Google Shopping: agency or automated platform?

What's the best Google Shopping management option for your business?

How to effectively promote an online store

Are you new to the world of ecommerce? Promoting your online store is vital to increasing brand awareness and sales.

Video: 6 ways to decrease basket abandonment | Guest video with Salesfire

Chester from Salesfire shares his tips for reducing basket abandonnment

Benefits of Google Shopping for brands moving toward D2C

Google Shopping can be a great platform for businesses looking to adopt a D2C ecommerce model. Find out why.

Video: The power of TikTok for ecommerce | A client's story

For one of our retailers, TikTok became the key to increased traffic across all their channels.

How to use customer retention data to improve customer acquisition

Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.

Research: How traffic is affected by branded search queries

Bidding on branded search queries is a great way to get your products in front of interested shoppers. Read more about how branded terms work here.