Campaign strategy (3)

Video: 6 ways to decrease basket abandonment | Guest video with Salesfire

Chester from Salesfire shares his tips for reducing basket abandonnment

Benefits of Google Shopping for brands moving toward D2C

Google Shopping can be a great platform for businesses looking to adopt a D2C ecommerce model. Find out why.

Video: The power of TikTok for ecommerce | A client's story

For one of our retailers, TikTok became the key to increased traffic across all their channels.

How to use customer retention data to improve customer acquisition

Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.

Research: How traffic is affected by branded search queries

Bidding on branded search queries is a great way to get your products in front of interested shoppers. Read more about how branded terms work here.

Things to know when you change your Google Merchant Center feed

Onboarding specialist, Harrie explains the three biggest mistakes made in clients' Merchant Center feeds

5 Google Shopping myths to leave behind in 2021

Stop listening to myths surrounding Google Shopping and start taking advantage of the channel today.

Attribution models on Google Ads: What are my options?

What are they? How do I choose the best one for me? Read the tell-all guide here

The power of TikTok for ecommerce

TikTok’s like marmite: you either love it or you hate it. But for one of our clients, TikTok was key to increased traffic across all their channels.