Home > Resources > Campaign strategy
Is Google getting rid of manual campaign management? Smart Mode and Expert Mode explained
Get informed on what Smart Mode and Expert Mode mean for your campaign management
How our clients beat their Black Friday 2020 performance in 2021
Black Friday 2021: retailers using our automation beat their pandemic Black Friday results
Score more sales: targeting traffic during events
Ever thought about adjusting your CPCs when an event is coming up? You could be capturing more purchase-ready traffic
The top 5 most Googled questions about Google Shopping
The top five most searched questions around Google Shopping: answered.
Using multiple Comparison Shopping Services (CSS)
Comparison Shopping Services (CSS) let retailers place Google Shopping ads. Find out if having more than one CSS account can lead to great results.
Using device bid modifiers and dayparting in your Google Shopping campaigns
Trying to optimise your campaigns? Device bid modifiers and dayparting are great methods for targeting!
How to use Google Shopping campaigns to drive revenue for other channels
With Google Analytics, you can see which of your Google Shopping campaigns are driving revenue for your other channels.
The risks of changing your Google Shopping management provider
Changing your Google Shopping management provider can feel risky - we've got you.
Google Shopping: agency or automated platform?
What's the best Google Shopping management option for your business?
Or take a look at more of our resources below: