Our proprietary Targeted Search Terms (TST) technology allows our platform to accurately identify and bid aggressively on the most high-value search queries related to your campaigns.
Similarly, low-value or low-converting search terms are recorded and lower CPCs are assigned to avoid wasting ad spend.
TSTs target the terms that align with your audience’s interests and intent. TSTs are created when a product receives a significant amount of traffic. From there, our technology works to lower bids on underperforming search queries, helping save ad spend.
Our technology platform evaluates search queries 24/7, making the most of campaign budgets. Spend is shifted away from rarely converting queries and instead is funnelled back towards high-intent queries. Also, bids are adjusted automatically around the clock in response to fluctuations in search traffic.
TSTs help your campaigns zero in on popular, highly converting queries with precision. This allows you to reach shoppers at the optimal point in their journey.
Jak is a Senior Data Analyst at Bidnamic. He works alongside clients to optimise their Google Ads accounts. He also plays a major role in the transition phase, ensuring a smooth experience and continued success.