Posted on March 21, 2023 | 2 minute read
Online retailers are always looking for ways to understand their market and competitors. Knowing what your competition’s up to can help you attract more customers and dominate your industry, and help to inform your Google Shopping channel pricing strategy.
Google’s price competitiveness report on Merchant Center is a valuable tool that can help you achieve this.
Google’s price competitiveness report allows retailers to view and analyse the pricing strategies of their competitors. The report shows how other retailers are pricing the same products that you sell. This information’s helpful when trying to understand which prices are attracting the most clicks.
This report also provides aggregate metrics on benchmark prices over time. Tracking this can help you identify trends and patterns in your industry, allowing you to adjust your pricing strategies accordingly.
This report can be segmented in two ways:
The price competitiveness report can also be filtered to show a user-specified period of time, letting you identify fluctuations and trends in the market.
We all know the world of ecommerce gets more competitive by the day. Doing everything you can, such as taking advantage of the price competitiveness report, to make informed strategic decisions will help you stay competitive in your industry.
Bidnamic’s technology platform can help you outbid your competitors and • stay ahead of the game: book a demo with one of our specialists.
• Learn even more about who's dominating in your industry
• Discover the trends shaping ecommerce in 2023
• More guides and tips for Google Merchant Center
Tom is a Content Marketing Executive, producing content and case studies to simplify the Google Shopping experience, and help our clients discover if Google Shopping is the right channel for them. With an MA in English Literature, Tom has a passion for writing and sharing information with the masses.