What is remarketing and how can I use it?
Read more >It’s not uncommon for shoppers to abandon their baskets. Discover the advantages of remarketing as part of your wider digital marketing approach.
How to structure Google Shopping campaigns
Read more >There comes a point where managing your Google Shopping campaigns becomes impossible even for the best of us. Let's explore a few different ways to structure your account.
How to stop irrelevant ad clicks using purchase intent
Read more >Retailers often find the source of wasted Ad Spend is irrelevant clicks in Google Shopping, here's how you can avoid this.
What is a Google Shopping campaign?
Read more >Google Shopping campaigns enable online retailers to promote their products on Google, displaying your product image and relevant information to consumers before they even click the ad.
How to use custom labels in Google Shopping campaigns
Read more >How can custom labels in Google Shopping optimise your ad campaigns?
What is the ideal Google Shopping budget?
Read more >Finding the perfect Google Shopping budget can be one of the hardest parts of optimising your campaigns, you risk bidding too much and waste ad spend or bid too little and have no visibility.
The perfect product page blueprint for performance on Google Shopping
Read more >When it comes to optimising your Google Shopping ads, it is very important to optimise your product page.
Are you prepared for Black Friday?
Read more >This year's Black Friday will be unlike any other, so retailers need to be as prepared as they can be.
What questions should I ask my Google Shopping agency?
Read more >These questions will help determine if your agency will be able to optimise your Google Shopping.