Of course, the same technique works in the reverse direction using Facebook’s Lookalike Audiences function.
To target similar potential customers, the best course of action may be to use the data of your ideal customer as a base for your Lookalike Audience. You can use the same data from the Lookalike Audience generated by Facebook on Google to create a wider targeting audience for paid search marketing.
With this expanded wealth of information, your ads can reach a larger, more relevant audience on both Facebook and Google Shopping.
By combining the two platforms, you can strengthen your remarketing campaigns, and boost brand exposure and awareness as well as traffic to your products on Google.
To summarise, Google Ads and Facebook ads can be used in tandem and interchangeably to boost your brand awareness and click-through rates. When structuring your strategy, ensure to take into account the varying purchase intent of users of either platform.
Read this great article on creating Facebook ads by Larry Kim.
Book a demo with one of our Google Shopping specialists today.