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What is Smart Bidding?
Smart Bidding is Google's answer to automated bidding outside of Smart Shopping. Find out all about it here!
How do I find my CID number?
If you've been asked to provide your CID for one of our audits, here's a simple guide on how to find it.
Google Ads announce more changes to match types
Changes to Google Ads' match types could have an impact on advertisers. Find out more here.
Adding star ratings to your Google Ads
Star ratings are a great way of attracting attention from shoppers and strengthening your brand.
How to use Facebook Ads with Google Ads: 3 key strategies
Facebook Ads and Google Ads can work brilliantly together to produce great results. Figure out how here.
Are Facebook Ads better for advertising than Google Ads?
In order to find the best platform for your online ads (or the best features to combine), let’s take a look at the key differences between Facebook Ads and Google Ads.
What is a Google Shopping campaign?
Google Shopping campaigns enable online retailers to promote their products on Google, displaying your product image and relevant information to consumers before they even click the ad.
What is the ideal Google Shopping budget?
Finding the perfect Google Shopping budget can be one of the hardest parts of optimising your campaigns, you risk bidding too much and waste ad spend or bid too little and have no visibility.
The Google Smart Shopping ‘trap’ with A/B testing
As marketers, we're eager to A/B test Google's Smart Shopping and the performance of our current campaigns. Could Google Smart Shopping be biased?
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