The Google Smart Shopping ‘trap’ with A/B testing
Read more >As marketers, we're eager to A/B test Google's Smart Shopping and the performance of our current campaigns. Could Google Smart Shopping be biased?
How to optimise your feed with the right product titles
Read more >Product titles are really important, they can have an immediate impact on the performance on your Google ads.
The importance of Search Terms
Read more >Google Ads recently announced that from the 1st of September, it would be limiting search term reporting - We looked into this to see just significant the changes would be.
How does Google Shopping work?
Read more >Google Shopping - you’ve heard of it, right? But how does the platform really work and how can retailers utilise Google Shopping to get the most out of the platform?
What is Google Shopping and why should I use it?
Read more >Google Shopping - something most of us use in our daily lives, but can still be relatively confusing to a lot of ecommerce retailers. What is Google Shopping, how does it work and why should ecommerce retailers be using it?