So, how does Google Shopping work? Often, when you’re looking for a product online, your first port of call is Google search. When you search for a specific product little boxes will appear at the top of the search bar with images, prices and vendors. It almost looks like an online shop, similar to Amazon or eBay, but unlike these platforms, Google Shopping itself is not an online shop. Google Shopping is just an advertising opportunity provided by the biggest search engine in the world. So obviously, shop owners take advantage of this, in the hopes of driving more customers to their website through Google Shopping ads.
Book a demo with one of our Google Shopping Specialists to discuss whether Google Shopping would work for your business and how to potentially increase your success on the channel.