Testing a hybrid Performance Max approach
Read more >Can I use Bidnamic for Shopping and PMax for everything else? Ethan explores
All about the price competitiveness report in Google Merchant Center
Read more >Understand the competition's pricing strategy to better inform your own and dominate your industry
How the switch to Performance Max affected Google text ads
Read more >Our data team noticed a change in text ad performance when Performance Max was first introduced: find out more
How enhanced conversions on Google Ads help boost tracking accuracy
Read more >This feature uses first-party data to help boost conversion tracking on Google Ads: find out more
A cautionary tale of under-tracking conversion value
Read more >Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.
How to migrate from Universal Analytics to Google Analytics 4
Read more >With Google sunsetting Univeral Analytics in July 2023 (2024 for UA360 users), now's the time to swap to Google Analytics 4