Optimisation hub
We analysed 373 Performance Max campaigns after Google’s 17 August update. Most held steady, but 22% lost 10+ points of Shopping share. Check yours.
Tess Werling · 29 October 2026
Before you cut budgets, find out whether a Google Ads drop is your account or the market: year-on-year checks, CPC, CTR, conversion rate and benchmarks.
Tess Werling · 8 October 2026
Zombie SKUs are live products with no impressions, clicks or sales. Learn how they hold back Google Shopping performance and how to fix or remove them.
Tess Werling · 30 September 2026
Splitting Google Ads campaigns too finely starves Smart Bidding of conversion data, so here is when to segment, when to consolidate and what to do instead.
Tess Werling · 23 September 2026
Blended ROAS hides the SKUs quietly absorbing budget; here is how to audit profitability product by product and decide what to scale, fix, limit or remove.
Tess Werling · 16 September 2026
A Feed Score below 50% means Google may not understand your catalogue: what it costs you in visibility and revenue, and which fixes to make first.
Tess Werling · 9 September 2026
Amazon and major retailers dominate Google Shopping. Discover why electrical brands fall behind and how to compete more effectively.
Tess Werling · 12 August 2026
Why a single ROAS target holds back your high-margin products, and how margin-based bidding puts profit, not revenue, at the centre of Google Ads.
Tess Werling · 6 August 2026
The key benefits of Google's Performance Max campaigns for advertisers looking to expand their reach.
Tom Cross · 4 November 2025
How to resolve a 'CSS not selected' error and restore missing free listings after switching Comparison Shopping Services.
Tom Cross · 8 April 2025
How Google's Consent Mode v2 changes user data collection for Shopping campaigns.
Tom Cross · 1 May 2024
Feed management best practices for Google Shopping, and the biggest mistakes to avoid.
Mike Hood · 20 March 2024
A named strategist walks your account with you: what is capping growth, and what it would take to move it.
