A supplemental feed runs alongside your primary feed. The goal of your supplemental feed is to enrich the primary feed with more data: it cannot be used without the primary feed.
Your supplemental feed might include details like additional product attributes, user preferences, or real-time updates that complement your primary feed.
Got any other Merchant Center woes? Check out helpful guides such as 'How to add a feed rule', or 'How to exclude destinations.' For any other FAQs, helpful guides or Google Shopping news, check out our resources.
Are your conversion rates meeting the industry standard? Find out in Bidnamic's Guide to Conversion Rate Optimisation.
Anything else? Our Shopping specialists are always on hand to lend an ear and consult on Google Shopping - book your demo here.