Using customer retention data to improve customer acquisition
Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.
Research: How traffic is affected by branded search queries
Bidding on branded search queries is a great way to get your products in front of interested shoppers. Read more about how branded terms work here.
5 tips for festive success this holiday season
Christmas is a busy time for ecommerce. Gone are the days of the Argos catalogue, and retailers need to adapt their strategies.
Things to know when you change your Google Merchant Center feed
Onboarding specialist, Harrie explains the three biggest mistakes made in clients' Merchant Center feeds
5 Google Shopping myths to leave behind in 2021
Stop listening to myths surrounding Google Shopping and start taking advantage of the channel today.
Attribution models on Google Ads: Which is best for me?
What are they? How do I choose the best one for me? Read the tell-all guide here
The power of TikTok for ecommerce
TikTok’s like marmite: you either love it or you hate it. But for one of our clients, TikTok was key to increased traffic across all their channels.
Bidnamic's top takeaways from IRX 2021
See the top tips from our workshop 'Ecommerce growth strategies retailers wish they had known earlier' at IRX
A cautionary tale of under-tracking conversion value
Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.
