Resources

Attribution models and purchase intent: which is right for you?

Whether it's boosting brand awareness or ramping up ROAS, choose the right attribution model for your goals and fill out your purchase intent funnel.

Is Google getting rid of manual campaign management? Smart Mode and Expert Mode explained

Get informed on what Smart Mode and Expert Mode mean for your campaign management

How our clients beat their Black Friday 2020 performance in 2021

Black Friday 2021: retailers using our automation beat their pandemic Black Friday results

Video: Ecommerce growth strategies that leading retailers wish they had known earlier | IRX 2021

Bidnamic gathered retailers and ecommerce pros alike for our 2021 IRX panel

Performance Max vs Bidnamic

Check out how Bidnamic's technology platform compares to Google's latest automation, Performance Max.

Google is phasing out third-party cookies in Chrome

As Google ditches third-party cookies in Chrome, retailers need to prepare for big changes in online advertising

Video: What's Love (Island) got to do with it?

Like it or loathe it, Love Island could be your key to sales this season

Score more sales: targeting traffic during events

Ever thought about adjusting your CPCs when an event is coming up? You could be capturing more purchase-ready traffic

The top 5 most Googled questions about Google Shopping

The top five most searched questions around Google Shopping: answered.