It sounds a little silly, right? Either it's in stock or it isn't? Well, just like everything else on Google Shopping, it's a little more complex.
Availability is an attribute within the Merchant Centre, used to tell users and Google whether your product is in stock, out of stock, available for pre-order, or currently in backorder.
If you're unsure how the latter three differ, you're not alone. We'll use this short guide to describe and explain how to differentiate between these values.
If you're currently accepting orders for this product and can fulfil the purchase request, choose [in stock]. It's important that you only choose this value if you can guarantee you can deliver the product in a timely manner, and to all of the locations you support in your product data and account delivery settings.
This attribute should be used when the relevant product is not available for purchase and you do not know when or if it will be back in stock.
This value should be used for products which haven't yet been released but customers are still able to purchase. In this instance, you must provide the [availability_date] to indicate the day that the product will become available for delivery.
Products marked as [backorder] aren't currently available. However, if you're still accepting orders and can dispatch the item as soon as it becomes available again, you should select this value.
If you have any more questions, or wish to discuss any of the above, fire over an email to your Customer Success Manager - or just ask on your weekly call!
For more FAQs, check out our resources.
Wondering what Bidnamic could do for your business? Book a call with a Google Shopping Specialist today.
Previously a Google Shopping Specialist, Harrie-Anna now coordinates our Customer Success team in helping clients to understand our technology, how their account is performing, and providing advice for client-side optimisations. She also manages Bidnamic’s onboarding process and our employee book club.