Why does Google have Revenue Sharing Agreements with adtech platforms?
Read more >Business Insider recently exposed major Revenue Sharing Agreements (RSAs) between Google and large adtech companies, including Marin Software and Kenshoo.
How website speed affects your conversion rates
Read more >Your website loading speed could be hindering your conversion rates. We conducted some of our own research and found that for every second the site loads faster, the conversion rate improves by 17%.
Google to suspend merchants displaying inconsistent prices
Read more >Google will introduce sanctions for retailers whose products display a greater price at checkout than they’re advertised for on Google Shopping.
How does stock availability affect conversion rate?
Read more >How does stock availability affect consumer purchase behaviour? With the help of a client, we conducted research to understand how conversion rate is affected by product availability.
Are Facebook Ads better for advertising than Google Ads?
Read more >In order to find the best platform for your online ads (or the best features to combine), let’s take a look at the key differences between Facebook Ads and Google Ads.
What is a Google Shopping campaign?
Read more >Google Shopping campaigns enable online retailers to promote their products on Google, displaying your product image and relevant information to consumers before they even click the ad.
What are Google Shopping Actions?
Read more >Google Shopping Actions serves as a rival to the reigning Amazon, whose monopoly of the universal basket feature has long forced retailers to bend to Amazon’s rules on fees, fulfilment, warehousing, etc.
What is Google Express?
Read more >Google Express, formally known as Google Shopping Express, was a marketplace set to rival Amazon.
The Google Smart Shopping ‘trap’ with A/B testing
Read more >As marketers, we're eager to A/B test Google's Smart Shopping and the performance of our current campaigns. Could Google Smart Shopping be biased?