Insights (5)

Google Ads announce more changes to match types

Changes to Google Ads' match types could have an impact on advertisers. Find out more here.

Making the most of high intent searches on Black Friday

Taking advantage of an increase in high intent searches over Black Friday could be hugely beneficial for your business.

Which retailers shouldn’t use Google Shopping?

Find out if Google Shopping is the right move for your business.

Why online retail has an advantage over the high street

Why is online retail so popular and how does this affect high street stores?

Price comparisons get an upgrade in Google Shopping

Check out the new price comparison features currently being trialled in the US for Google Shopping, and what impact they'll have on retailers.

When to use Google Smart Shopping

Explore when (and when not) to use Smart Shopping, and if it's an option for your campaign management.

What’s Love (Island) got to do with it?

More than you might think. Find out what the show of the summer and Google Shopping have in common.

What is 'PPC' in digital marketing?

PPC stands for 'pay-per-click'. Learn how to maximise your Google Shopping campaigns with PPC and how it can benefit your business.

Google Merchant Center 2021 updates

Each year Google makes a number of changes to their Merchant Centre. If neglected, many of the new updates could lead to the disapproval of your products.