Insights (5)

Google Merchant Center 2021 updates

Each year Google makes a number of changes to their Merchant Centre. If neglected, many of the new updates could lead to the disapproval of your products.

Why does Google have Revenue Sharing Agreements with adtech platforms?

Business Insider recently exposed major Revenue Sharing Agreements (RSAs) between Google and large adtech companies, including Marin Software and Kenshoo.

Google to suspend merchants displaying inconsistent prices

Google will introduce sanctions for retailers whose products display a greater price at checkout than they’re advertised for on Google Shopping.

Are Facebook Ads better for advertising than Google Ads?

In order to find the best platform for your online ads (or the best features to combine), let’s take a look at the key differences between Facebook Ads and Google Ads.

What is a Google Shopping campaign?

Google Shopping campaigns enable online retailers to promote their products on Google, displaying your product image and relevant information to consumers before they even click the ad.

What are Google Shopping Actions?

Google Shopping Actions serves as a rival to the reigning Amazon, whose monopoly of the universal basket feature has long forced retailers to bend to Amazon’s rules on fees, fulfilment, warehousing, etc.

What is Google Express?

Google Express, formally known as Google Shopping Express, was a marketplace set to rival Amazon.

What is a GTIN | Google Shopping

This blog post looks at what a GTIN is and where to use it.

The Google Smart Shopping ‘trap’ with A/B testing

As marketers, we're eager to A/B test Google's Smart Shopping and the performance of our current campaigns. Could Google Smart Shopping be biased?