Insights (5)

What’s Love (Island) got to do with it?

More than you might think. Find out what the show of the summer and Google Shopping have in common.

How does a CSS affect your performance on Google Shopping?

What is CSS and how could it help my Google Shopping performance? Data Analyst Jak reveals all.

What is 'PPC' in digital marketing?

PPC stands for 'pay-per-click'. Learn how to maximise your Google Shopping campaigns with PPC and how it can benefit your business.

Google Merchant Center 2021 updates

Each year Google makes a number of changes to their Merchant Centre. If neglected, many of the new updates could lead to the disapproval of your products.

Why does Google have Revenue Sharing Agreements with adtech platforms?

Business Insider recently exposed major Revenue Sharing Agreements (RSAs) between Google and large adtech companies, including Marin Software and Kenshoo.

Google to suspend merchants displaying inconsistent prices

Google will introduce sanctions for retailers whose products display a greater price at checkout than they’re advertised for on Google Shopping.

Are Facebook Ads better for advertising than Google Ads?

In order to find the best platform for your online ads (or the best features to combine), let’s take a look at the key differences between Facebook Ads and Google Ads.

What is a Google Shopping campaign?

Google Shopping campaigns enable online retailers to promote their products on Google, displaying your product image and relevant information to consumers before they even click the ad.

What are Google Shopping Actions?

Google Shopping Actions serves as a rival to the reigning Amazon, whose monopoly of the universal basket feature has long forced retailers to bend to Amazon’s rules on fees, fulfilment, warehousing, etc.