Google Ads announce more changes to match types
Read more >Changes to Google Ads' match types could have an impact on advertisers. Find out more here.
Making the most of high intent searches on Black Friday
Read more >Taking advantage of an increase in high intent searches over Black Friday could be hugely beneficial for your business.
Which retailers shouldn’t use Google Shopping?
Read more >Find out if Google Shopping is the right move for your business.
Why online retail has an advantage over the high street
Read more >Why is online retail so popular and how does this affect high street stores?
Price comparisons get an upgrade in Google Shopping
Read more >Check out the new price comparison features currently being trialled in the US for Google Shopping, and what impact they'll have on retailers.
When to use Google Smart Shopping
Read more >Explore when (and when not) to use Smart Shopping, and if it's an option for your campaign management.
What’s Love (Island) got to do with it?
Read more >More than you might think. Find out what the show of the summer and Google Shopping have in common.
What is 'PPC' in digital marketing?
Read more >PPC stands for 'pay-per-click'. Learn how to maximise your Google Shopping campaigns with PPC and how it can benefit your business.
Google Merchant Center 2021 updates
Read more >Each year Google makes a number of changes to their Merchant Centre. If neglected, many of the new updates could lead to the disapproval of your products.