Home > Resources > Insights (3)
Targeting search terms in Google Shopping campaigns
If you want to get the most out of Google Shopping, negative keywords will help you get in front of the most interested shoppers.
Google provide advertisers with more data in a rollback of past restrictions
Having restricted data in September 2020, Google is giving some of it back to advertisers.
Competing with wholesale distributors on Google Shopping
Struggling to compete with wholesalers? Here are some ways you can turn the tide.
What was the impact of shops reopening on ecommerce?
The lockdowns of 2020 had long-lasting effects on both retail stores and ecommerce. Read about the impact of shops reopening here.
What is Smart Bidding?
Smart Bidding is Google's answer to automated bidding outside of Smart Shopping. Find out all about it here!
Making the most of search trend spikes
Trends come and go at a rapid pace, and keeping track can be difficult. See how automation can help you get the most out of search trends.
The implications of cookie changes for Google Shopping
Google Chrome's removal of third-party cookies could have a huge impact on the world of advertising: Read about the implications here.
Image extensions for text ads in Google
Adding images to your text ads can make them impactful and more attractive to shoppers. Learn how to take advantage of this new addition here.
The 3 barriers to Google Shopping success
Google Shopping can be a highly effective PPC platform if used correctly. Read about the three main barriers to Shopping success here.