Insights (3)

What is Google Marketing Platform (or Google Analytics 360)?

Explore the differences between Google Ads and Google Marketing Platform - you might know it as Google Analytics 360!

Research: How traffic is affected by branded search queries

Bidding on branded search queries is a great way to get your products in front of interested shoppers. Read more about how branded terms work here.

Things to know when you change your Google Merchant Center feed

Onboarding specialist, Harrie explains the three biggest mistakes made in clients' Merchant Center feeds

5 Google Shopping myths to leave behind in 2021

Stop listening to myths surrounding Google Shopping and start taking advantage of the channel today.

The power of TikTok for ecommerce

TikTok’s like marmite: you either love it or you hate it. But for one of our clients, TikTok was key to increased traffic across all their channels.

Bidnamic's top takeaways from IRX 2021

See the top tips from our workshop 'Ecommerce growth strategies retailers wish they had known earlier' at IRX

Google add more ways for your deals to show up for shoppers

With a new Shopping feed for discounted products, Google is giving retailers more ways to target deal-seeking shoppers.

Targeting search terms in Google Shopping campaigns

If you want to get the most out of Google Shopping, negative keywords will help you get in front of the most interested shoppers.

Google provide advertisers with more data in a rollback of past restrictions

Having restricted data in September 2020, Google is giving some of it back to advertisers.