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What is Google Marketing Platform (or Google Analytics 360)?
Explore the differences between Google Ads and Google Marketing Platform - you might know it as Google Analytics 360!
Research: How traffic is affected by branded search queries
Bidding on branded search queries is a great way to get your products in front of interested shoppers. Read more about how branded terms work here.
Things to know when you change your Google Merchant Center feed
Onboarding specialist, Harrie explains the three biggest mistakes made in clients' Merchant Center feeds
5 Google Shopping myths to leave behind in 2021
Stop listening to myths surrounding Google Shopping and start taking advantage of the channel today.
The power of TikTok for ecommerce
TikTok’s like marmite: you either love it or you hate it. But for one of our clients, TikTok was key to increased traffic across all their channels.
Bidnamic's top takeaways from IRX 2021
See the top tips from our workshop 'Ecommerce growth strategies retailers wish they had known earlier' at IRX
Google add more ways for your deals to show up for shoppers
With a new Shopping feed for discounted products, Google is giving retailers more ways to target deal-seeking shoppers.
Targeting search terms in Google Shopping campaigns
If you want to get the most out of Google Shopping, negative keywords will help you get in front of the most interested shoppers.
Google provide advertisers with more data in a rollback of past restrictions
Having restricted data in September 2020, Google is giving some of it back to advertisers.
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