Google add more ways for your deals to show up for shoppers
Read more >With a new Shopping feed for discounted products, Google is giving retailers more ways to target deal-seeking shoppers.
Targeting search terms in Google Shopping campaigns
Read more >If you want to get the most out of Google Shopping, negative keywords will help you get in front of the most interested shoppers.
Google provide advertisers with more data in a rollback of past restrictions
Read more >Having restricted data in September 2020, Google is giving some of it back to advertisers.
Competing with wholesale distributors on Google Shopping
Read more >Struggling to compete with wholesalers? Here are some ways you can turn the tide.
What was the impact of shops reopening on ecommerce?
Read more >The lockdowns of 2020 had long-lasting effects on both retail stores and ecommerce. Read about the impact of shops reopening here.
What is Smart Bidding?
Read more >Smart Bidding is Google's answer to automated bidding outside of Smart Shopping. Find out all about it here!
Making the most of search trend spikes
Read more >Trends come and go at a rapid pace, and keeping track can be difficult. See how automation can help you get the most out of search trends.
Image extensions for text ads in Google
Read more >Adding images to your text ads can make them impactful and more attractive to shoppers. Learn how to take advantage of this new addition here.
The 3 barriers to Google Shopping success
Read more >Google Shopping can be a highly effective PPC platform if used correctly. Read about the three main barriers to Shopping success here.