Updated on August 22, 2023 | 3 minute read
Since ecommerce getting more and more competitive and with no sign of it slowing down, optimising every part of your strategy is integral to success.
Shopify’s great for retailers of all sizes. Optimising your Shopify product feed can help your SEO efforts and get your products to the top of SERPs like Google.
Keyword research is vital for boosting your SEO efforts. Understanding what your customers are searching for can help drive traffic to your website, increasing your chance of conversions.
Once you’ve found out which search queries and keywords are being used to find your products, you can use these in your product titles and descriptions. This information is crawled by Google, which will help you show up for relevant searches.
Your product title will be the most prominent part of your ad, so it needs to be as relevant as possible. The last thing shoppers want is to click on a product and be met with something totally different. Make sure you make it clear and obvious what you’re advertising, and this will also help search engines like Google serve the ad to appropriate users.
You should also keep your product description relevant and contain the most pertinent information that a potential customer would want to know. Include any product features and technical specifications here to help shoppers get all the information they need to convert.
An image is often the first thing a shopper sees when they search for a product. Therefore, it’s important to take this opportunity to clearly communicate what you’re selling and to show it as obviously as possible. This means displaying your product on a simple background, preferably plain white, with a high-quality view of the product. You can also include multiple angles to show off to shoppers what they might purchase.
See Shopify's handy guide to image size requirements here
You can also add alt text to your images. This will assist users who use a screen reader and also helps to further inform search engines about what the product is.
While this isn’t necessarily a way to optimise your Shopify feed, it’ll certainly help increase visibility across your products.
Once you’ve linked up your Shopify store to Google Shopping, you can create paid campaigns, letting you show up on Google search results. This will get both your products and brand name in front of a huge audience of shoppers.
Here’s everything you need to know about linking Shopify and Google Shopping
Custom labels allow you to add even more relevant information and segment your products.
This can help you to focus on top-performing products depending on the time of year and other factors, helping your optimisation efforts.
Schema markup adds the potential for featured snippets on search results. These are more eye-catching and contain more product information for shoppers to see.
The additional information shown can be stock availability, product reviews (star ratings), and price. It’s up to you how much information you add, but it’s definitely worth filling in the basics. With ecommerce becoming increasingly competitive, featured snippets can help your ad stand out from the crowd.
Following these tips can help you improve your Shopify optimisation efforts, helping you to rank higher on SERPs and get as much visibility as possible.
Tom is a Content Marketing Executive, producing content and case studies to simplify the Google Shopping experience, and help our clients discover if Google Shopping is the right channel for them. With an MA in English Literature, Tom has a passion for writing and sharing information with the masses.