What you need to know about Google’s Performance Max campaigns
Performance Max offers some new benefits for advertisers. Find out if this new campaign type could work for you.
How to effectively promote an online store
Are you new to the world of ecommerce? Promoting your online store is vital to increasing brand awareness and sales.
Benefits of Google Shopping for brands moving toward D2C
Google Shopping can be a great platform for businesses looking to adopt a D2C ecommerce model. Find out why.
2022 Google Shopping Trends Report
Looking for fresh data on Google Shopping trends in 2021 and predictions for 2022? Look no further.
Google Marketing Platform (or Google Analytics 360)
Explore the differences between Google Ads and Google Marketing Platform - you might know it as Google Analytics 360!
Using customer retention data to improve customer acquisition
Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.
Research: How traffic is affected by branded search queries
Bidding on branded search queries is a great way to get your products in front of interested shoppers. Read more about how branded terms work here.
5 tips for festive success this holiday season
Christmas is a busy time for ecommerce. Gone are the days of the Argos catalogue, and retailers need to adapt their strategies.
Things to know when you change your Google Merchant Center feed
Onboarding specialist, Harrie explains the three biggest mistakes made in clients' Merchant Center feeds
