How to use Facebook Ads with Google Ads: 3 key strategies
For many existing digital retailers - as well as those adapting their brick-and-mortar businesses to the ecommercial environment - Facebook Ads and Google Ads are both unparalleled platforms for driving purchase-ready traffic to your website.
How website speed affects your conversion rates
Your website loading speed could be hindering your conversion rates. We conducted some of our own research and found that for every second the site loads faster, the conversion rate improves by 17%.
Google to suspend merchants displaying inconsistent prices
Google will introduce sanctions for retailers whose products display a greater price at checkout than they’re advertised for on Google Shopping.
How does stock availability affect conversion rate?
How does stock availability affect consumer purchase behaviour? With the help of a client, we conducted research to understand how conversion rate is affected by product availability.
Are Facebook Ads better for advertising than Google Ads?
In order to find the best platform for your online ads (or the best features to combine), let’s take a look at the key differences between Facebook Ads and Google Ads.
Bidnamic’s Google Shopping Playbook for fashion retailers
Stop the press, hold the phone - we’re ecstatic to announce the release of the fashion-focused Bidnamic 2021 Google Shopping playbook.
What is remarketing and how can I use it?
It’s not uncommon for shoppers to abandon their baskets. Discover the advantages of remarketing as part of your wider digital marketing approach.
Discounts on Google Shopping: How, when, and why?
The main purpose of using Google Shopping promotions is to distinguish yourself from your competitors, and to encourage potential buyers to visit your website.
How to structure Google Shopping campaigns
There comes a point where managing your Google Shopping campaigns becomes impossible even for the best of us. Let's explore a few different ways to structure your account.
