Attribution models on Google Ads and GA4: which is right for you?
Read more >What are they? How do I choose the best one for me? Read the tell-all guide here
The power of TikTok for ecommerce
Read more >TikTok’s like marmite: you either love it or you hate it. But for one of our clients, TikTok was key to increased traffic across all their channels.
Bidnamic's top takeaways from IRX 2021
Read more >See the top tips from our workshop 'Ecommerce growth strategies retailers wish they had known earlier' at IRX
Google add more ways for your deals to show up for shoppers
Read more >With a new Shopping feed for discounted products, Google is giving retailers more ways to target deal-seeking shoppers.
Video: Google Smart Shopping vs Bidnamic | What's the difference?
Read more >What's the difference between Smart Shopping and Bidnamic? Dr Kraatz explains
Targeting search terms in Google Shopping campaigns
Read more >If you want to get the most out of Google Shopping, negative keywords will help you get in front of the most interested shoppers.
Google provide advertisers with more data in a rollback of past restrictions
Read more >Having restricted data in September 2020, Google is giving some of it back to advertisers.
Competing with wholesale distributors on Google Shopping
Read more >Struggling to compete with wholesalers? Here are some ways you can turn the tide.
How to accept access to a Google Ads account
Read more >Have you been asked to accept access in to your Google Ads account? This simple guide will walk you through the steps.