Updated on September 26, 2023 | 11 minute read
Linking Shopify to Google Shopping
Should I Use Google Ads in Shopify?
How to link Shopify to Google Shopping
How to get Shopify products on Google Shopping
How to verify and claim a Shopify website in Google Merchant Center
What if your Google Shopping products aren't approved?
Using Shopify with Google Shopping campaigns in multiple countries
How to bulk edit Google Shopping fields in Shopify
Adding structured data to Shopify for Merchant Center
How to implement structured data
Which pages of my Shopify store need structured data?
What structured data to add to your homepage
What structured data to add to your product pages
What structured data to add to your blog page
What structured data to add to your collection pages
How to test your structured data
If you own a Shopify store, it’s possible for you to also advertise your products on Google Shopping. Before you start selling your products in this way, you’ll need to follow some steps to connect the two platforms.
In short, yes.
Google Ads can be a useful tool to promote your products and increase traffic to your website. Using Google Ads can help you target the most interested shoppers who are searching for your products, and will increase the visibility of both your brand and products.
Once you’ve completed these steps, products that are available in your Shopify store will automatically begin to sync with Google. When eligible, these products synced to the Merchant Center can appear on relevant Google surfaces for free.
To push your products from Shopify to Google Shopping, you’ll need to give Merchant Center your product information.
If you haven’t already done this, you’ll need to have a Google Ads account that’s linked to your Merchant Center account. You can then register a new feed.
To get your Shopify products on Google Shopping manually, follow these steps:
See our step-by-step guide on how to claim a URL in Shopify.
When selling products on Google, there are policies and terms and conditions you must follow. Violating these could lead to your products not displaying, and both your Merchant Center and Google Ads accounts could be suspended.
If your products aren’t being approved then you may have violated Google’s policies.
Depending on the violation, Google may notify you at least seven days before suspension. This will give you information on how to fix the issue. In more severe cases, Google may suspend your account with no warning.
It’s possible to submit an appeal to Google if you feel there’s been an error and that you haven’t violated any policies.
For those wanting to sell to other countries, you’ll need to create a separate product feed in the Merchant Center for each country. This can either be done manually or via a third-party Shopify app.
You’ll need to ensure that the language indicated in your feed is available on your website: for example, if you wanted to start selling in Italy you’d need to have an Italian language version of your website. The currency shown on your product pages also needs to match the currency in your product feed in the Merchant Center.
Depending on the target country, you might want to alter information in your product data feed so that it better matches shopper behaviour. This gives your ads a better chance of converting.
If you find yourself needing to edit Google fields for multiple products, Shopify’s bulk editing feature makes it possible - here’s how you can do it:
Ensure you click save after making your changes.
Structured data is a type of markup language that helps search engines to understand the content on a website. It provides detailed information about the website and its products, as well as things such as pricing, availability, ratings, and reviews.
Adding structured data allows Google to create rich snippets on SERPs, and it can be used to automate product feeds for Google Shopping ads.
Google recommends the use of the JSON-LD format when inputting structured data. Before doing this, however, make sure you’ve closely examined Google’s guidelines and that you appropriately define the types and properties for the different pages on your website.
You have a few options when it comes to how you implement your structured data:
You can use the Smart SEO Shopify app. This app automatically provides search engines with structured data in JSON-LD format. This automates the process, making it simpler to add structured data to your Shopify store.
Working with a certified Shopify expert is another option, which may be helpful for businesses lacking experience or knowledge of structured data.
Your third option is to implement the data manually. This is only recommended if you have experience with JSON-LD, Shopify Liquid, HTML, and schema.org. There’s a possibility of introducing errors to your website’s HTML, so this may be a risky option for those with no experience in the subject.
For Shopify, it’s recommended to add structured data to your homepage, product pages, blog page, and collection pages. Let’s take a look at each of these:
We’ll be linking to schema.org for the properties you’ll need for each data type.
Starting with your homepage, you’ll want to add two different data types.
There are three data types that you should add to your product pages:
If you host a blog on your website, you can also add structured data to that section.
For a blog page, you only need one data type:
On Shopify, you can set up collection pages displaying groups of products. This makes it easier for shoppers to browse all products in a category.
For collection pages, you’ll need:
You’ll want to test your structured data to make sure that all of the properties have been added correctly and that you’re eligible for rich snippets.
You can test your structured data with Google’s Rich Results Test. You can input either your target URL to test, or directly add your HTML code for testing. Either option will help you see if your structured data is valid.
We also recommend schema.org’s Schema Markup Validator which allows you to validate different types of markup.
Olivia is a Google Shopping specialist within the marketing team. She creates content to simplify the Google Shopping experience, and help our clients discover if Google Shopping is the right channel for them.