As a member of Bidnamic's customer success team, I speak to dozens of new and existing clients each week. Part of the onboarding process involves helping our new clients to optimise their digital approach and providing advice on some of these tasks.

It’s not uncommon for clients to ask about claiming a Shopify URL in the Google Merchant Centre. So I’ve come up with a step-by-step guide. Let's go!

Adding an HTML tag or HTML file

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First of all, you will need to access your HTML tag. Luckily, it’s pretty easy to find.  Open up Google Merchant Centre, and click the cog in the top navigation bar. From the drop-down menu, select Business information.

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Pop in your website URL. Next, select the first box along the bottom, captioned "Add an HTML tag or upload an HTML file to your website".

Select "Add an HTML tag." Google generates a personalised HTML tag to your Merchant Centre account. You can manually select and copy the HTML tag or click the layered boxes copy icon blue to quickly copy the code.

Adding the HTML tag in Shopify


In a new tab, open your account in Shopify. Using the menu along the left side of the page, click "Online Store", and then "Themes". Once it's loaded, click "Actions" in the top right corner, revealing a drop-down menu - click "Edit Code".

edit code

A new page will load, with a long list along the left-hand side. Around the top of the list is "theme.liquid". 

liquid theme

After clicking "theme.liquid", and something like the following example will appear:


Underneath the opening tag <head>, paste in your meta tag, and press save. 

Verifying your website in the Merchant Centre


Back to the Merchant Centre! Once you've saved your changes in Shopify, click "Verify URL".

...And that's it, you're done.

Still unsure? If you are an existing client, get in touch with your Customer Success Manager, and we can help iron out the wrinkles.

For more information and guides to Google Shopping, check out Bidnamic's library of resources.

Like what you see? Book a call with one of our Google Shopping Specialists and see whether Bidnamic can work for you.

Harrie-Anna Wormald

Harrie-Anna Wormald

Previously a Google Shopping Specialist, Harrie-Anna now coordinates our Customer Success team in helping clients to understand our technology, how their account is performing, and providing advice for client-side optimisations. She also manages Bidnamic’s onboarding process and our employee book club.